Earlier this year, Martha Schultz joined the Office of Advancement and Alumni Affairs as the director of marketing for Mitchell College, responsible for external marketing and communications across all platforms working closely with all of Mitchell’s offices and departments. In this role she manages the college’s brand, oversees the college’s digital platforms and website, and is instrumental in telling the Mitchell story.
Schultz most recently was an art director at an integrated marketing agency, and she previously held positions as creative operations director for a heritage management agency, creative director for an event management company and brand manager for an international law firm. Her experience includes serving as a creative services project manager at George Mason University, where she worked closely with the president, advancement and academic units during a pivotal time when the university was repositioning itself as a leading research, science and information technology institution. Schultz holds a B.A. in English literature from Guilford College in Greensboro, N.C., and did graduate professional studies in editing and publishing at The George Washington University in Washington, D.C.
Nancy Cowser, chief advancement and alumni affairs officer, says “Martha’s combination of creative talent, experience in higher education and broad technical skillset is a great fit for Mitchell College as we are extending our reach to tell the compelling story of Mitchell. Her marketing expertise will be critical in helping revitalize our brand and leverage it in new and more effective ways. Martha has been instrumental in building partnerships across campus and rebuilding our internal capabilities to prepare us for future growth.”
“Coming to Mitchell at a time of ‘rebirth’ and change is very energizing, and I see tremendous potential for all the ways we will be expressing what is unique and special about Mitchell College. Coming from a very competitive market in the metropolitan Washington, D.C. area, I have a true appreciation of what a gem Mitchell is and how we can leverage what makes us special in a competitive landscape. As higher ed is being challenged to evolve to adapt to new social and economic realities, I’m excited to face those challenges.” — Martha Schultz