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Hurd Joins Leadership Team as Interim VP of Enrollment

Cathy Hurd

Mitchell College recently welcomed Catherine “Cathy” Hurd as the interim vice president of enrollment. In her role, she will oversee the offices of admissions and financial aid and will also work directly with President Tracy Y. Espy as the assistant to the president, special projects.

Hurd most recently served as the vice president of student enrollment management and student experience at Bennett College, where she was instrumental in providing strategic leadership and direction in admissions, financial aid, the registrar’s office and student affairs. Prior to that, she worked in similar positions at Pfeiffer University and Johnson C. Smith University.

Espy said, “We are thrilled to welcome Cathy to Mitchell College. She brings expertise in developing, implementing and assessing comprehensive enrollment strategies, coupled with a deep understanding of a student-centered campus environment. She comes to us at an exciting time, as we grow our brand and move in a bold new direction. In her role, she will focus on advancing enrollment by enhancing internal and external collaborations and partnerships, especially through effective communications and marketing and branding.”

Hurd holds a master of science in education with a specialization in leadership for higher education from Capella University, where she also completed a post-master’s certificate in enrollment management and Ph.D. coursework. She earned a bachelor of science from Coker University.

“I look forward to telling ‘The Mitchell Story’ as we transition Mitchell College from good to great, expanding our reach and brand across the United States and abroad. Using our diverse student profile — a kaleidoscope of learners — as our market ‘niche’ to grow our enrollment for both Mitchell College and Thames at Mitchell is our top priority.”

— Cathy Hurd