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Dressed for Success in the Competitive World of Retail Merchandising.

Dressed for Success.

Madison Benton-Neylon, ’19

Academics: Liberal & Professional Studies & Communication

When Madison arrived for the first day of her internship at Galina’s at Mohegan Sun, she wasn’t quite sure what to expect – or what she could bring to the table as an intern — at this high-end boutique located in a world class casino.

Just days into the internship, Madison found her mojo. Asked by her supervisor to help figure out a way to move particular products that weren’t selling quickly on their own, Madison tapped into her creative side.

After spending hours poring over the store’s product lines and reflecting on their wide variety of clientele, Madison assembled a visual display, and in 15 minutes…the ensemble had sold! Encouraged by her success and her manager’s approval, Madison continued to experiment and to find success along the way with not only visual merchandising, but online marketing as well.

“I’m minoring in Communication, so was able to use some of my communications knowledge to help the store’s social media marketing efforts.”

Asked about her biggest takeaway from the internship that she could apply to her future career, Madison responded:

“I’ve learned that criticism is ok and can be an opportunity to grow!”

To learn more about internships and career immersion experiences through Integrative Career Development at Mitchell College, visit mitchell.edu/icd.

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Madison Benton-Neylon, Mitchell College

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